Being a Bühler Channel Partner means becoming part of a global team dedicated to success. At Bühler, we work closely with every one of our channel partners to provide the best tools and support so that we can grow together.
Being a Bühler Channel Partner means becoming part of a global team dedicated to success. At Bühler, we work closely with every one of our channel partners to provide the best tools and support so that we can grow together.
Our channel partners are key to our business, enabling us to increase our presence in markets around the world. That’s why we are committed to helping you develop and grow your business by leveraging our portfolio and expertise.
We offer training, sales and technical support, marketing materials and more. Your Bühler channel manager will work with you to develop your business and support you in achieving your goals.
Our aim is to develop long-term relationships with our channel partners, to drive sustainable growth, and deliver concrete business results and profitability.
Bühler’s portfolio of products and services includes premium technology solutions with a strong value proposition for our partners customers. Our products enable our channel partners to successfully differentiate themselves in the marketplace and to generate high added value. Our stringent quality standards and focus on innovation ensure we meet the changing requirements of your customers in every region.
As a channel partner you will leverage your reputation for quality, innovation, and reliability to enlarge your customer base and create new business opportunities.
As well as driving sustainable growth and success for our partners and customers, we are also committed to creating a better world. Through our business we want to contribute to solutions that give every human being access to healthy food while protecting the climate. As a Bühler Channel Partner, you and your customers will be part of achieving these goals.
With our expertise and training you can improve your business, while your insight into your customers’ needs supports us in continuously developing our products and services. There are plenty of opportunities to share knowledge and best practice, and we each benefit from stronger brand recognition through partnership communications. By combining our strength as a global leader in our industry with you experience in your local markets, we can jointly create increased value for you, our customers, and stronger businesses.
A Referral Partner will generate and qualify sales leads (‘aka’ sales opportunities) and register these with Bühler against receipt of a contractually agreed finder fee
and subject to specific terms and conditions of the contract between Bühler and Referral Partner.
A sales agent will generate and qualify sales leads and sell products in Bühler’s name and at Bühler’s prices, terms & conditions against receipt of a contractually agreed agent commission and subject to specific terms and conditions of the contract signed between Bühler and Agent. Usually, an agent is also made responsible for Customer Management.
Some Agents may also take on certain services (such as basic engineering, commissioning and start-up of machines, warranty support, onsite/online training of customer operators) after receiving adequate training from Bühler as part of the Bühler training & certification program for CPs. Financial- and commercial risk of transactions with the customer always remains with Bühler, though.
A Reseller handles relationship with customers independently. At a minimum, a Reseller will qualify leads (received from Bühler), generate and qualify his own leads, sell Bühler’s products in Reseller’s own name and at its own prices, terms & conditions. Bühler will sell its products to the Reseller at a resale price (usually defined as recommended enduser price minus a reseller discount). The direct financial- and commercial risk of transaction with the customer remains always with the Reseller, not with Bühler. Some Resellers may also take on certain services such as basic engineering or in some cases also commissioning and start-up of machines, training of customer operators, warranty support after receiving adequate training from Bühler as part of the Bühler training & certification program for CPs.
Our e-commerce Channel Portal is currently being rolled out globally and is already available in many countries. The Channel Portal enables you to configure and order Bühler machines online. Doing business with us has never been this easy.
By combining our strength as a global leader in our industry with your experience in your local markets, together we create increased value for our customers and stronger businesses.
Experts on specific process steps in the industry
Engineering and automation companies in the food and feed industries
Ability to offer installation, integration, and servicing
